2002 Harley-Davidson Dyna in Tampa, FL

2002 Harley-Davidson Dyna

Harley-Davidson established the Harley Owners Group (HOG) in 1983 to build on the loyalty of Harley-Davidson enthusiasts as a means to promote a lifestyle alongside its products. The HOG also opened new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering more than one million. Other motorcycle brands,[144] and other and consumer brands outside motorcycling, have also tried to create factory-sponsored community marketing clubs of their own.[145] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events.[146]In 1991, HOG went international, with the first official European HOG Rally in Cheltenham, England.[147] Today, more than one million members and more than 1400 chapters worldwide make HOG the largest factory-sponsored motorcycle organization in the world.[148]

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